Now that the Holidays are over Rouvalis is in full swing creating the 2020 Valentine’s Day Collection. Each January we get together with our team of designers to create a beautiful collection for Valentine’s Day, many things need to be taking into consideration during this process.

The Process:

Create a color scheme: Each year new and exciting trends are set outside of the floral industry are created. We call it the trickle down effect, fashion is a major contributor, styles and colors always seem to find their way into the floral industry. We need to be on the forefront of knowing what is trending to better serve our clientele.
Next step is contact our trusted network of farms located around the world, to ensure certain flowers and colors will be available to us. Due to the volume we need to guarantee what we have advertised we will be able to deliver, this literally starts at the ground level.
We then will receive large deliveries of flowers, greens and vases for our designers to start the creative process. Once the floral from the delivery is processed we will turn our attention to floral we may be unfamiliar with, certain flowers in one color may last longer than others, certain roses may open faster than other, some flowers tend to grow taller. This way we know what to expect of the flowers.
The Designing is the next step, we go through numerous iterations of arrangement styles, colors, vase until we feel we have produced a beautiful, lush, long lasting arrangement. Once we have a collection designed we then will photograph the arrangements for our website, social media and marketing.