The concern over a potential 25% tariff on Colombian flower imports is completely justified, especially with Valentine’s Day around the corner. With Colombia supplying the majority of roses and 78% of flowers sold in the U.S. coming from imports, this could have a major financial impact on florists who rely heavily on international sourcing.

For those who have already diversified their supply chains—especially since the pandemic—this isn’t as much of a shock. But for others, it’s a wake-up call. The reality is that only 20% of flowers sold in the U.S. are grown domestically, and while American farms can’t fill the gap overnight, consistent demand could help rebuild the industry over time.

Florists now face a choice: raise prices to offset increased costs, explore more domestic sourcing, and educate customers—or absorb the impact and struggle with profitability. This could be a pivotal moment for the U.S. floral industry. Will it spark change, or will things continue as they are?